What Is Instagram Direct Publishing?

Instagram direct publishing as the name suggests, is publishing directly on the Instagram platform. Up until recently, automated scheduling and publishing weren’t available for Instagram posts but now Instagram has allowed access to its content publishing API. Though, several social media marketing tools are trying to include the feature of Instagram direct publishing to their functionality.

Why Direct Publishing Matters

Now if you’re someone who’s been publishing content on Instagram using scheduling tools, you may wonder-what’s the hype about these Instagram direct publishing tools. Actually, these tools come in handy for small marketing teams and Instagram influencers who wish to take a break or go on a vacation at some point of their lives. They can travel and enjoy, without having to worry about any notifications or alerts about publishing on time.

Basically, it’s like being free from the headache of getting up at night or looking at your device at odd times, to ensure that the post went out at the right time, exactly as you have scheduled.

This process of scheduling your Instagram content can help you a great deal in order to achieve marketing goals for your brand or company. This not only improves your workflow to reach users at peak times but also increases awareness about your brand. Scheduling your content ensures that it is being posted on the platform at the right time for your target audience to engage and get most of it.

10 Leading Instagram Direct Publishing Tools

Now, let’s take a closer look at top 10 Instagram scheduling tools that include Instagram direct publishing.

1. ContentCal

ContentCal is used by thousands of individuals, businesses, and agencies to publish their content directly on Instagram. This platform serves as a perfect calendar for your content. It saves your time, and helps you to collaborate with clients and team members, and create higher-quality social media content. The platform makes it seamless to manage your content since it doesn’t require much technical skills and is easy to use.

The users can directly publish images and videos on Instagram from the ContentCal platform. All you have to do is— go to the Setup section in your ContentCal calendar and connect your Instagram channel in the Connections area. Next, choose the type of Instagram profile you have-Business or Personal, and Voila! You’re ready to start scheduling.

2. Loomly

Loomly is another amazing social media management platform with a sleek and intuitive interface. It makes it quite easy for you to manage all your social media content, from organic posts to ads. 

Along with that, it also helps you with great ideas for your post, based on RSS feeds, events, trending topics, and social media practices. And now that it offers Instagram direct publishing, you can create, preview, approve, schedule, and publish single video or single photo posts directly from Loomly to Instagram.

To get started with it, all you have to do is, create an account and go to Settings > Social Accounts. From there, you can either connect a new Instagram Business Account or refresh the connection of your existing account and you’re ready to roll.

3. Agorapulse

Agorapulse is one of the best, affordable choice for teams and agencies. This robust social media scheduling tool, enables you to schedule your content, engage followers, and get reports-all from a single platform. Unlike many other scheduling tools, Agorapulse offers flexible scheduling options because of which you can schedule, reschedule, queue, or bulk upload your posts.

It takes just one minute to set up Agorapulse to post directly to Instagram. All you have to do is, login to your Agorapulse account and navigate to your content calendar in your publishing tab. From there, you can enable Instagram direct publishing on the upper right-hand side of the page. You can also click the Publish button on your dashboard and then choose enable direct publishing in the bottom left-hand corner of the publish panel.

4. Buffer

With the help of Buffer, you can easily share your content on any social media platform. Just select the platforms that you wish to use and set up a publishing schedule for each of them. It even allows you to create your own posts right from the platform and add content from the Buffer browser extension. You can also upload posts from RSS feeds using Buffer. And, of course, it enables you to publish directly on Instagram.

You can directly connect your Instagram business account with Buffer via desktop or through Buffer’s iOS and Android apps. After that you just need to create and schedule your Instagram content. Also, as long as you have a business account, you’ll be able to publish posts automatically—no push notification reminders telling you it’s time to publish that post you already scheduled.

5. Later

Later is a scheduling tool that works with several social media platforms like Twitter, Facebook, and Pinterest, however it heavily emphasises on its Instagram functionality. As such, it requires you to start a post by uploading an image. You also have the option to store your images in Later’s media library in order to document important details about the graphics and add notes when required.

Later lets the business account users of Instagram, directly publish and schedule their content. All you need to do is go to your calendar in Later, select a video/image that you want to schedule and drag-drop it onto your calendar. From there, you can edit your post, set the date and time, and set the post to Auto Publish before clicking Save to schedule it.

6. Planable

Planable is great tool for content collaboration. With the help of Planable, you can easily create and schedule social media posts without having to go back and forth amid planning. It helps you to put together mock-ups that look exactly like the live versions. This enables you to get an idea about what to expect and you do not have to depend on narrative descriptions of what something will look like. Just like the other tools, it also has a calendar that lets you schedule everything well ahead of time. All there’s left for you to do is set it up.   

Connecting it to your Instagram business account is a piece of cake and posting is even easier. Just click on the Compose option, add an image or video you want to publish, choose the date, click Schedule and you’re done.

7. Statusbrew

Statusbrew is a social media engagement tool preferred by teams and business organizations. It allows the entire team to use a single, unified inbox and thus lets you create an automated workflow. It can be used to create, schedule, and publish multiple posts across several social media platforms like-Twitter, Facebook, Instagram and LinkedIn all at once. Statusbrew has additional features like-reporting tools that provide you an insight into your engagement, audience demographics, team performance, and paid campaigns with your team.

Now, with the help of Statusbrew app, you can schedule or post directly onto your Instagram account. To get started, you’ll need to connect your Instagram Business Account with Statusbrew by clicking on the Home icon after logging into Statusbrew. Next, click on Settings > Profiles > Add Profile. Choose Instagram and click the Add Business Profile button. You’ll then authenticate everything through Facebook before being sent back to the Statusbrew site. Click the Add Channel button next to the Instagram business profile to finish up the process.

8. Sendible

Sendible allows you to work with all the big social networks and blogging platforms. In addition to that, you can choose the features you need according to your requirements. It also enables you to publish photos and videos directly to Instagram, schedule your posts, as well as track hashtags, and monitor your analytics.

In order to use Instagram direct publishing with Sendible, you need to login to your Sendible account and go to +Services > Add Services, and click on the Instagram logo. Choose Instagram Posting (Business Profiles) and go through authorization. And, it’s done! Now you can use Sendible to publish content directly to Instagram anytime you want.

9. Planoly

Planoly operates as an official partner for both Pinterest and Instagram. It makes it easy to plan and schedule content for Instagram, Pinterest, Facebook, and Twitter. You can use this app to plan, create, schedule, and publish content as well as analyse the data for your business profile.

It’s quite simple to set up Instagram direct publishing with Planoly—all you have to do is, go into your Planoly account and add Instagram. From there, authenticate your account to unlock the auto-post feature and it’s done. You can then plan and schedule your posts accordingly.

10. Zoho Social

Zoho Social is one of the best social media management platform that works wonders for businesses and agencies. Using Zoho Social, you can manage multiple social media networks, schedule posts, and track keywords. It allows you to collaborate with your team—including influencers—from your Zoho Social dashboard.

Once you’re done connecting your Zoho Social account to your Instagram business profile, you’ll be able to schedule posts and publish directly to Instagram. It will help you to stay on top of important hashtags, and in finding posts from top users, along with curating content to repost.

Conclusion

So these were the —10 social media scheduler tools with Instagram direct publishing. With these Instagram direct publishing tools, you’ll be able to create better content, faster than any of your competitors.